• Amazon opens its first fashion store in L.A.: Here’s a peek inside
    Shopping

    Amazon opens its first fashion store in L.A.: Here’s a peek inside

    STATEN ISLAND, N.Y. — Amazon opened its first “retail experience” in Los Angeles this week, introducing a high-tech brick-and-mortar store that is pioneering some sophisticated shopping practices. Located at The Americana at Brand, a shopping complex in Glendale, Calif., the new physical shop is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts. According to fastcompany.com, it is a blend of data-driven technology that makes the customer journey unique in the fashion space. Customers can browse through the Amazon Style app and try selections on in one of many fitting rooms — each equipped with touchscreens to instantly summon more…

  • Shh! Amazon’s new clothing store has secret doors
    Shopping

    Shh! Amazon’s new clothing store has secret doors

    Amazon Style is now open at The Americana at Brand in Glendale. The store puts a high-tech twist on the typical clothes shopping experience with QR codes and special dressing rooms with secret doors that are key to the entire experience. Let me explain. For starters, the store was bigger than I expected, but it’s actually cut in half. Half of the store is “shoppable,” the other half is where the clothes are stored and employees are busy bringing items to dressing rooms. More on that in a bit. Follow Rich DeMuro on Instagram for more tech news, reviews and cool stuff. There is just one of each item on the floor.…

  • Retailer opens its first physical clothing store
    Shopping

    Retailer opens its first physical clothing store

    Amazon is opening up another physical store, this time for consumers who want to buy clothes. On Wednesday, Amazon opened its first clothing store in Glendale, California, offering a variety of popular brands including Calvin Klein, Lacoste and Levi’s as well as Amazon essentials. Amazon has preopened a variety of convenience stores called Amazon Go, aimed at simplifying shopping by offering cashierless checkout, allowing customers to buy drinks, food and other items without waiting in line at a cash register. “We’re bringing Amazon’s advanced technologies and world class operations to shopping for clothes in a physical setting for the first time, making the experience more inspiring, convenient and personalized for…

  • Momentous end to Fashion Week sees First Nations fashion designers announce official opening of Sydney pop-up store
    Shopping

    Momentous end to Fashion Week sees First Nations fashion designers announce official opening of Sydney pop-up store

    Fashion Week ended last week with an emphatic exclamation of Aboriginal and Torres Strait Islander excellence. The First Nations Fashion + Design (FNFD) closing runway highlighted designers from right across Australia. FNFD celebrates independent Indigenous designers and supports their growth and development in the fashion industry. Supported by THE ICONIC, First Nations Fashion + Design wowed a packed crowd on Friday night, with female musicians and a primarily female line-up of designers as a way to explore the matriarchal structure of First Nations’ culture. And while the event marked the end of a week in which fashion was front and centre, it’s also a new beginning for First Nations fashion. For…