• Fox CEO Lachlan Murdoch outlines new push into lifestyle content
    Lifestyle

    Fox CEO Lachlan Murdoch outlines new push into lifestyle content

    Fox Corp. is in the early stages of expanding into lifestyle verticals across categories like outdoors, home and books, CEO Lachlan Murdoch told Axios in an interview. Why it matters: The hope is that new lifestyle verticals, in addition to streaming, sports betting and web3 projects, will “give us our growth going forward,” Murdoch said. Details: The push into lifestyle content builds on the success of Fox News Media’s subscription streaming service, Fox Nation, which launched in 2018 as Fox News’ first big foray into softer content. “It’s seen as not just a news brand,” Murdoch said at Fox Corp.’s headquarters in New York City. “A lot of the content…