• Amazon opens its first fashion store in L.A.: Here’s a peek inside
    Shopping

    Amazon opens its first fashion store in L.A.: Here’s a peek inside

    STATEN ISLAND, N.Y. — Amazon opened its first “retail experience” in Los Angeles this week, introducing a high-tech brick-and-mortar store that is pioneering some sophisticated shopping practices. Located at The Americana at Brand, a shopping complex in Glendale, Calif., the new physical shop is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts. According to fastcompany.com, it is a blend of data-driven technology that makes the customer journey unique in the fashion space. Customers can browse through the Amazon Style app and try selections on in one of many fitting rooms — each equipped with touchscreens to instantly summon more…

  • Retailer opens its first physical clothing store
    Shopping

    Retailer opens its first physical clothing store

    Amazon is opening up another physical store, this time for consumers who want to buy clothes. On Wednesday, Amazon opened its first clothing store in Glendale, California, offering a variety of popular brands including Calvin Klein, Lacoste and Levi’s as well as Amazon essentials. Amazon has preopened a variety of convenience stores called Amazon Go, aimed at simplifying shopping by offering cashierless checkout, allowing customers to buy drinks, food and other items without waiting in line at a cash register. “We’re bringing Amazon’s advanced technologies and world class operations to shopping for clothes in a physical setting for the first time, making the experience more inspiring, convenient and personalized for…