• Amazon opens its first fashion store in L.A.: Here’s a peek inside
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    Amazon opens its first fashion store in L.A.: Here’s a peek inside

    STATEN ISLAND, N.Y. — Amazon opened its first “retail experience” in Los Angeles this week, introducing a high-tech brick-and-mortar store that is pioneering some sophisticated shopping practices. Located at The Americana at Brand, a shopping complex in Glendale, Calif., the new physical shop is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts. According to fastcompany.com, it is a blend of data-driven technology that makes the customer journey unique in the fashion space. Customers can browse through the Amazon Style app and try selections on in one of many fitting rooms — each equipped with touchscreens to instantly summon more…