• Fast fashion is proving hard to kill, despite Gen Z
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    Fast fashion is proving hard to kill, despite Gen Z

    In today’s age, socially conscious shopping is en vogue. You might’ve thought that harkened the death of fast fashion, as a new generation of consumers has begun to shun its wastefulness—embracing, in its place, secondhand clothing as a planet-friendlier wardrobe—but according to vintage reseller ThredUp, that’s not quite true. While Gen Z’s heart is in the right place, fast fashion is still hard to quit. In ThredUp’s 2022 annual report on the state of retail, the company found that only 17% of shoppers say they plan to spend less money on fast fashion in the next five years, despite 50% believing it’s harmful for the environment and 43% even admitting they…