Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy. We are all ears Sofia Richie is one of our style icons; from her enviable red carpet looks to her everyday dressed down ensembles, she knows how to nail it. The 23-year-old model – who is the daughter of Lionel Richie – has admitted her style is constantly “adapting and evolving”, and she takes style inspiration from places, rather than specific individuals. Speaking about her muses, she said: “My style is constantly adapting and evolving. At my core though,…
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Amazon’s luxury fashion site goes online in Europe | Amazon
Amazon shoppers in Britain can now add high-fashion purchases, such as a four-figure Peter Dundas evening gown or a Christopher Kane slingback heel, to their digital shopping baskets. The world’s largest online retailer has launched its Luxury Stores at Amazon division in the UK, France, Germany, Italy and Spain, having opened a US version in 2020. In an effort to elevate Amazon’s virtual shop window, the Luxury Stores microsite shows videos of models including Kristen McMenamy and Precious Lee posing in a European villa. It features nine designers including Elie Saab, Altuzarra and Jonathan Cohen. Kristen McMenamy in a gown by Peter Dundas. Photograph: Icon/Amazon The Norwegian designer Dundas, who…
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Top Summer Fashion Trends Picked by Seattle Style Experts | 2022
The term “hot girl summer” may have flared out of pop culture vernacular with Megan Thee Stallion’s eponymous 2019 hit, but the concept defies trend cycles—and genders (everyone looks good in their favorite pair of shades). Hot girl summer is about feeling your best by looking your best, whether that’s seasonal fashions in moderation or from head to toe. Here are some ideas for styling this summer’s It pieces, picked with help from two professionally fashionable local experts. The Experts Darcy Camden, founder of personal shopping and wardrobe styling service Styled Seattle. Kayla Gil, owner of Fremont women’s boutique Pipe and Row. Utility Jumpsuits Camden calls a casual, short-sleeve…
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Ten 60s fashion trends that are cool again
Which ten 60s fashion trends are cool again? The swinging ‘60s are known as the time when traditions were broken and individuality and self-expression flourished. This new ethos resulted in major shifts in politics, culture, music and social rules. Fashion became progressively casual, moving away from the prim and proper style that prevailed in the ‘40s and ‘50s. The second wave of feminism inspired women to express their rebellious and freedom-loving streak through style. The decade set the tone for modern style and revolutionized women’s fashion with striking cuts, bold colors and patterns. While the ’60s featured a number of diverse trends, some continued to influence fashionistas through the following…
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Amazon opens its first fashion store in L.A.: Here’s a peek inside
STATEN ISLAND, N.Y. — Amazon opened its first “retail experience” in Los Angeles this week, introducing a high-tech brick-and-mortar store that is pioneering some sophisticated shopping practices. Located at The Americana at Brand, a shopping complex in Glendale, Calif., the new physical shop is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts. According to fastcompany.com, it is a blend of data-driven technology that makes the customer journey unique in the fashion space. Customers can browse through the Amazon Style app and try selections on in one of many fitting rooms — each equipped with touchscreens to instantly summon more…
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The ’60s Fashion Trends Worth Trying In 2022
The Swinging Sixties were an era defined by innovation and social liberation — and naturally, the epoch’s fashion reflected those cultural sentiments. Women hellbent on breaking free from the cult of domesticity (i.e. the conservative expectations of the 1950s) found power in skin-revealing cut-outs and tailored skirt suit sets. There was the space race, too, which spawned an innovative class of fashion creatives designing for what they assumed was the next frontier. So now, in 2022, as subversive social rebellions percolate and a serious conversation about space travel unfolds, it makes sense that several ‘60s fashion trends are back in full force. One style that’s certainly been resurrected (and, one…
