• Amazon’s luxury fashion site goes online in Europe | Amazon
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    Amazon’s luxury fashion site goes online in Europe | Amazon

    Amazon shoppers in Britain can now add high-fashion purchases, such as a four-figure Peter Dundas evening gown or a Christopher Kane slingback heel, to their digital shopping baskets. The world’s largest online retailer has launched its Luxury Stores at Amazon division in the UK, France, Germany, Italy and Spain, having opened a US version in 2020. In an effort to elevate Amazon’s virtual shop window, the Luxury Stores microsite shows videos of models including Kristen McMenamy and Precious Lee posing in a European villa. It features nine designers including Elie Saab, Altuzarra and Jonathan Cohen. Kristen McMenamy in a gown by Peter Dundas. Photograph: Icon/Amazon The Norwegian designer Dundas, who…