• ‘Love Island’: UK reality TV ditches fast fashion in bid to be more eco-friendly
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    ‘Love Island’: UK reality TV ditches fast fashion in bid to be more eco-friendly

    UK reality TV show ‘Love Island’ has partnered with eBay in an effort to ditch its fast fashion image. The series is widely viewed in the UK with audience figures in the millions and offers brands unparalleled exposure during its primetime slot. However the show, which sees conventionally attractive singles descend on an exotic location to find love – and coincidentally gain fame and fortune along the way – has long been criticised for its promotion of a polluting industry. This year’s contestants will wear pre-loved items from the e-commerce platform, sourced from a shared wardrobe in the iconic Love Island villa. The move is intended to help contestants find…