A long cycle of doubt, dishonesty and pessimism has culminated in 2022 being a watershed year for business where the issue of trust can no longer be ignored. On the back of Covid-19 employees, consumers and businesses all struggled to create stability in a world where ‘anything can happen’ took on a new, very real meaning. We just don’t know what tomorrow will bring, between the pandemic, local government instability and now the war between Russia and Ukraine. Prices are soaring, unemployment has sky-rocketed, violence is an everyday occurrence, and health and relationships can no longer be taken for granted. People have been demanding more from brands and businesses which…
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