• Amazon’s luxury fashion site goes online in Europe | Amazon
    Shopping

    Amazon’s luxury fashion site goes online in Europe | Amazon

    Amazon shoppers in Britain can now add high-fashion purchases, such as a four-figure Peter Dundas evening gown or a Christopher Kane slingback heel, to their digital shopping baskets. The world’s largest online retailer has launched its Luxury Stores at Amazon division in the UK, France, Germany, Italy and Spain, having opened a US version in 2020. In an effort to elevate Amazon’s virtual shop window, the Luxury Stores microsite shows videos of models including Kristen McMenamy and Precious Lee posing in a European villa. It features nine designers including Elie Saab, Altuzarra and Jonathan Cohen. Kristen McMenamy in a gown by Peter Dundas. Photograph: Icon/Amazon The Norwegian designer Dundas, who…

  • Shh! Amazon’s new clothing store has secret doors
    Shopping

    Shh! Amazon’s new clothing store has secret doors

    Amazon Style is now open at The Americana at Brand in Glendale. The store puts a high-tech twist on the typical clothes shopping experience with QR codes and special dressing rooms with secret doors that are key to the entire experience. Let me explain. For starters, the store was bigger than I expected, but it’s actually cut in half. Half of the store is “shoppable,” the other half is where the clothes are stored and employees are busy bringing items to dressing rooms. More on that in a bit. Follow Rich DeMuro on Instagram for more tech news, reviews and cool stuff. There is just one of each item on the floor.…