• Amazon’s luxury fashion site goes online in Europe | Amazon
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    Amazon’s luxury fashion site goes online in Europe | Amazon

    Amazon shoppers in Britain can now add high-fashion purchases, such as a four-figure Peter Dundas evening gown or a Christopher Kane slingback heel, to their digital shopping baskets. The world’s largest online retailer has launched its Luxury Stores at Amazon division in the UK, France, Germany, Italy and Spain, having opened a US version in 2020. In an effort to elevate Amazon’s virtual shop window, the Luxury Stores microsite shows videos of models including Kristen McMenamy and Precious Lee posing in a European villa. It features nine designers including Elie Saab, Altuzarra and Jonathan Cohen. Kristen McMenamy in a gown by Peter Dundas. Photograph: Icon/Amazon The Norwegian designer Dundas, who…

  • Amazon opens its first fashion store in L.A.: Here’s a peek inside
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    Amazon opens its first fashion store in L.A.: Here’s a peek inside

    STATEN ISLAND, N.Y. — Amazon opened its first “retail experience” in Los Angeles this week, introducing a high-tech brick-and-mortar store that is pioneering some sophisticated shopping practices. Located at The Americana at Brand, a shopping complex in Glendale, Calif., the new physical shop is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts. According to fastcompany.com, it is a blend of data-driven technology that makes the customer journey unique in the fashion space. Customers can browse through the Amazon Style app and try selections on in one of many fitting rooms — each equipped with touchscreens to instantly summon more…

  • Amazon tests using Flex drivers to make mall deliveries
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    Amazon tests using Flex drivers to make mall deliveries

    Contractors working for the Amazon Inc. Flex program load packages into vehicles to deliver to customers in San Francisco. David Paul Morris | Bloomberg | Getty Images Amazon is turning to its legions of contracted Flex drivers to deliver packages from mall-based retailers, allowing sellers to ship products from their own stores using the e-commerce giant’s delivery service Amazon has been notifying some Flex drivers in recent months that it’s testing a new program where workers fetch packages from retailers in their area and drop them off at customers’ doorsteps, Amazon said in a notice to drivers that was viewed by CNBC. “Amazon Flex is testing a new offer type…

  • Shop Kelly Green Fashion for Under 0 on Amazon
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    Shop Kelly Green Fashion for Under $100 on Amazon

    Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission. If you’ve gone shopping recently — either in person or online — you may have noticed an overwhelming amount of Kelly green options. The bright color has taken the fashion world by storm, with everyone from Kylie Jenner to Kate Middleton hopping on the trend. And you can shop the jewel-toned look for less than $100 on Amazon.  Unsurprisingly, Amazon is stocked with green summer fashion, and we found 10 under-$100 clothing, shoe, and accessory options you’ll want to add to your cart…

  • Best kids’ clothing on Amazon: This Amazon Fashion brand has so many cute kids’ clothing options
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    Best kids’ clothing on Amazon: This Amazon Fashion brand has so many cute kids’ clothing options

    Amazon has become our go-to place for so much since the pandemic began, and they have made some incredible strides the past few years when it comes to fashion. Especially when it comes to the latest fashion trends for our kids. Shopping with kids used to mean packing up the kids, driving to the store, trying on the clothes – which for my kids meant an immediate meltdown and often bribing them to behave while I shop for the others. Amazon shopping is so convenient – especially if you’re a Prime member and anything that makes our lives as busy parents a little easier is welcome. And whether you’re looking…

  • 14 Amazon customers’ most-loved fashion for summer
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    14 Amazon customers’ most-loved fashion for summer

    It’s time to pack up your heavy coats and put those sweaters into storage because warmer weather is finally here. Whether you’re planning your next beach destination and shopping for the perfect swimsuit or looking to jump on TikTok’s latest trend — the “Coastal Grandmother” — we have you covered for all your summer essentials. Shop All Day contributor Chassie Post stopped by TODAY to break down Amazon’s top customer favorites for the season. These trending picks have the customer seal of approval with over thousands of verified ratings. And clothes won’t be the only thing you’ll want to upgrade; you’ll want to swap out your boots for sandals and…