Floeting Diamond Wins 2022 Red Dot Award for Outstanding Product Design
Jewelery Diamond

Floeting Diamond Wins 2022 Red Dot Award for Outstanding Product Design

One of the biggest design competitions in the world, the Red Dot Awards attract over 18,000 design professionals, companies, and organizations from more than 60 countries each year. The 2022 Red Dot jury comprised 50 international designers, design professors and journalists from 23 countries. 

In their evaluation, the Red Dot judges said, “Less is more – this formula fully applies to the jewelry series The Floeting Diamond.” Floeting was awarded for its launch collection of diamond studs, pendant necklace, and solitaire ring. Praised for its minimalist perfection, the Red Dot jury wrote that the setting realized “Antoine de Saint-Exupéry’s dictum about perfection being achieved when there is nothing left to take away.”

The jury’s comments continued, “The focus is on sparkling diamonds, set in a way that the entire attention is drawn to the brilliance of the gemstones. Almost invisible, the bezel is remarkable for more than one reason. It is made of a special space-age titanium that is combined with high quality gold and platinum and provides particularly long and secure hold for the cut diamonds.” Ian Douglas – master jeweler of Wellington, New Zealand – directed the development of Floeting involving an elite international team of diamond cutters, laser engineers, metallurgists, scientists, and testing laboratories.

“It’s wonderful to have Floeting out in the world after thinking about it for a decade and then another decade of meticulous development behind closed doors,” says Ian Douglas. “The Red Dot Design Award brings a huge smile to our team because this is a truly global competition of immense quality.”

Red Dot Product Design awards are presented according to aesthetics, quality, durability, functionality, and symbolic and emotional content. Also awarded in 2022 for product design were the KiaEV6 which has also won the 2022 European Car of the Year award, and for products from leading brands design including Sony, LG, Epson, Knoll, Kartel, Peugeot, and Honda.

The Best of the Best of Red Dot 2022 will be held in Essen in June; however Ian Douglas says that the Floeting team will be in Las Vegas for the annual JCK Show, the USA’s leading annual jewelry industry event attracting 30,000 industry professionals.

Ian Douglas says there is high anticipation from their team at the opportunity to show the mesmerizing sparkle and 100% light return potential of this game changing, and now award winning, innovation in solitaire diamond settings.

“Aotearoa New Zealand’s reputation for high precision design, engineering and manufacturing takes a further step forward with the Floeting Diamond,” says Ian Douglas. “The physics of this innovation have never been achieved before, nor has a diamond ever been seen before with this degree of clarity. For us, this is an achievement of perseverance, ambition, and global collaboration.”

Red Dot Design Awards www.red-dot.org/award
Over its history the Red Dot Design Awards have recognized outstanding and innovative design excellence across industries and countries, from personal and at home tech like Apple iPhones and AirPods and curved LG TVs to innovations changing the way we travel like Air New Zealand’s Sky Couch, the latest in automotive innovation from manufacturers like Ferrari and Mercedes Benz, or robotic technologies to improve medicine production and rehabilitation out of New York and Shanghai.

The Floeting Diamond www.floeting.com
Floe / flō / noun a sheet of floating ice

The ingenuity of the Floeting Diamond setting – no claws or prongs, no overarching metal – ensures that nothing is put between the eye of the admirer and diamond itself. It’s as if the diamond is floating delicately in space, hovering above the earlobe, necklace chain, or ring band.

Diamonds in this setting are held in place by a micro-groove that has been laser-cut around the underside of the diamond which maximizes light return and beauty. A high tensile titanium alloy collet secures the diamond from its underside, resulting in a setting that is 20% stronger than traditional settings while featuring diamonds with the American Gem Society Laboratories® most coveted diamond cut grade, the AGS Triple Zero®.

“Revolutionary” – Forbes (USA)
“Impossible” – IDEX (USA)
“Cut out for greatness” – Rapaport Jewelry Connoisseur (Israel)
“Major breakthrough” – Jeweler Magazine (Australia)
“A laser sharp way to set diamonds in their best light” – RNZ (Aotearoa)


Chris Chafin, Sweeney Vesty
[email protected]

SOURCE The Village Goldsmith