In the grand tradition of not knowing what to pack for a holiday in Paris, I decided not to overthink it, and just threw some basics into my suitcase. I checked the weather outlook, which naturally enough said it was going to be hot and sunny and rainy and cold on the same day. So, I packed jeans, T-shirts, a cotton sweater and sneakers. Also, a pair of flat velvet sandals I can walk kilometres in comfortably – but can pass muster in a fancy boutique or restaurant. What else? A light trench coat, a couple of silk blouses and some designer track pants. Hoop earrings. A classic black cross-body…
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Building trust with the power of PR
A long cycle of doubt, dishonesty and pessimism has culminated in 2022 being a watershed year for business where the issue of trust can no longer be ignored. On the back of Covid-19 employees, consumers and businesses all struggled to create stability in a world where ‘anything can happen’ took on a new, very real meaning. We just don’t know what tomorrow will bring, between the pandemic, local government instability and now the war between Russia and Ukraine. Prices are soaring, unemployment has sky-rocketed, violence is an everyday occurrence, and health and relationships can no longer be taken for granted. People have been demanding more from brands and businesses which…
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Woman Shares ‘Life-Changing’ Bra Hack for Keyhole Dress Fans This Summer
TikTok is the home of life-saving fashion hacks. From drying clothes fast with a bedsheet, to using a hairband to alter a baggy dress in seconds, there’s no end to the game-changing fashion advice you can find on the platform. In a short clip shared on Sunday, user @audreekate explains how to hide your bra strap when wearing a keyhole back—a tip that will no doubt save countless outfits this summer. A stock photo of a woman in a white, keyhole-style summer dress and sun hat exploring a city. TikTok users couldn’t believe such a widespread problem had such a simple solution. Maryviolet/iStock/Getty Images Plus Using herself as the model,…
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Rent the Runway revenue doubles in Q1 as women dress up again
Dive Brief: Surprising some analysts, Rent the Runway doubled its revenue in Q1, from $33.5 million last year to $67.1 million, according to a company press release. Its active subscriber base rose 82% to 134,998 by quarter’s end, a 17% increase from the previous quarter and its highest end-of-quarter count. Gross profit rose 178% to $22.5 million, as gross margin expanded to 33.5% from 24.2% a year ago. The company’s net loss widened from $42.3 million last year to $42.5 million. Dive Insight: Before the pandemic, Rent the Runway had begun to expand its market by offering more office-appropriate options, but its momentum right now is being driven by special…
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18 Ultimate dresses for women to redefine your style statement in 2022
A bright and wide smile is the best thing you can wear; dresses come a close second. The right dress can embody your distinct style and lend you a polished look in a jiffy. They are among the most versatile wardrobe pieces that can elevate your fashion persona for any occasion. Whether you want to party, chill out on the beach, attend an event or go for a dinner date, you can always depend on a dress to carry you through. And with so many styles and designs to select from, the options can be endless. But this can pose a slight problem as well. It can leave you confused…
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Kim Kardashian’s daughter North gets anime gifts before birthday
Happy (almost) birthday, North West! Kim Kardashian’s eldest daughter’s 9th birthday may not be until June 15, but that didn’t stop her from celebrating early, as documented on their joint TikTok account over the weekend. “Kuromi Time,” the mother-daughter pair captioned footage of North’s gifts, referencing a character from “Fantasy Magic Melody.” Not only North receive favors modeled after the cartoon, but Kuromi herself was on hand to dance around. Kardashian, 41, wore an all-black outfit while throwing stuffed animals with the almost-birthday girl in the video. North’s dad, Kanye West, was not featured, and it is unclear whether the 45-year-old rapper was there. “North is obsessed with Kuromi, so…
