ALL ABOUT 90s Fashion (Over 100 Popular Trends & Ideas)
Fashion Style

ALL ABOUT 90s Fashion (Over 100 Popular Trends & Ideas)

Most ICONIC 1990s Fashion – Looks, Brands, Celebrities

90s Hip Hop Clothing, Grunge Dresses, Classic Looks

With unique aesthetics, character, and style, the 90s fashion is often regarded as the golden decade of fashion.

The confluence of analog with digital, cell phones, portable CD players, and game consoles, granted the nineties fashion styles a very distinct look.

The 90s fashion decade was also influenced by the emergence of supermodels, TV celebrities, and A-listers who rocked the 90s latest looks on the red carpet, in the movies, and in music clips.

The 90s fashion history books remind us of headbands, scrunchies, tube tops, capri pants, spiky and dyed hair, and chained wallets, as worn by Lady Diana, Andre Agassi, La Toya Jackson, Run-DMC, and Spice Girls.

There was also The Fresh Prince of Bel-Air, Nirvana, Beavis and Butthead, Juice, MTV, SNICK, Power Rangers, TGIF, and Wayne’s World.

In this article, I’ll introduce you to the 100+ MOST ICONIC 90s fashion looks, trends, and ideas.

Without further ado, these are the MAIN 90s fashion looks & styles.


1/101
90s Overalls – Straps Down

GUESS & TOMMY HILFIGER 90s OVERALLS

Overalls 90s Fashion - nineties overalls fashion - 1990 fashion overalls and dungarees.
Will Smith’s Fresh Prince 90s acid wash overalls, Aaliyah x Tommy Hilfiger 1996 campaign, and Guess iconic denim dungarees.

Overalls in the nineties were super popular, showcased in movies, music clips, and on stage by supermodels.

The classic 90s overalls style was rocked with one strap or both straps down, and even without a shirt underneath – Jodeci style.


2/101
Nineties Bike Shorts

GIORDANA, CASTELLI, DE MARCHI

90s bike shorts lady Diana - nineties bike shorts style - 1990 bike style pants - 90 styles
Princess Diana’s 90s bike shorts from De Marchi; In Living Color bike-style shorts; Sarah Jesicca Parker’s L. A. Story showcasing stripe bike shorts.

Introduced by celebrities like Madonna and Jane Fonda, 90s spandex bike shorts were ideal for wearing in or out of the gym.

But, the most iconic moment of the 90s bike shorts style was reached when Princess Diana rocked an iconic pair of orange biker shorts from De Marchi.

The royal beautifully matched the orange bike shorts with an oversized sweatshirt in navy blue branded Virgin Atlantic, gifted to her by Sir Richard Branson.

The bike shorts of the 90s trend is now back, thanks to Kim Kardashian, Off-White, and Naomi Campbell.


3/101
90s Headbands

NIKE, ADIDAS, SERGIO TACCHINI

Thick Headbands 90s fashion - nineties headband style - 1990 headband with stripes, 90s tennis headband
La Toya Jackson’ Step Up’ workout outfit with headband; ‘Clueless; iconic thick headbands; Andre Agassi terrycloth Nike headbands; John McEnroe sporting a Sergio Tacchini tennis headband.

Popularized by tennis stars, 90s thick headbands became a must-wear hair accessory that permeated the catwalk scene.

Headbands were seen everywhere, from colleges – paired with preppy clothes – to movies and music clips on MTV.


4/101
Combat Boots

DOC MARTENS, SERGIO ROSSI, MONCLER

Combat Boots 90s fashion - nineties combat boots - 1990 combat boots style
Spice Mel B. wearing Moncler combat leather boots, Kate Winslet brown leather combat boots, Winona Ryder grunge style leather jacket and boots; Doc Martens iconic punk boots; Daria Morgendorffer badass school girl outfit.

Initially introduced by the 80s post-punk fashion and grunge scene, the nineties-style combat boots were the footwear everyone wanted to have – in particular Dr. Martens brand.

In the 90s, the look was popularized by the ‘Tank Girl’ devotees, fictional characters like Daria Morgendorffer, and celebs like Mel B. from Spice Girls.


5/101
Bucket Hats

KANGOL, LACOSTE, BURBERRY

Bucket Hats 90s fashion - nineties bucket hat - 1990 bucket hat
LL Cool J Kangol bucket hat; Tyra Banks 90s bucket hat; Jennifer Aniston denim bucket hat; Will Smith Fresh Prince bucket hat.

Popular in the late ’80s thanks to Jam Master Jay and LL Cool J, the bucket hat style continued into the nineties as a hip-hop style.

90s bucket hats were worn by Dennis Rodman, Ghostface Killah, and Rakim, just to name a few 1990s celebs that sported the style.

In 2022, we see bucket hats returning, worn by Rihanna, All Saints, Justin Bieber, and Naomi Campbell.


6/101
Cargo Pants in the 90s

DICKIES, CARHARTT, WRANGLER, SKIDZ

Cargo Pants 90s fashion - nineties cargo pants style - 1990 cargo pants and trousers
Aaliyah cargo pants in baggy style; Kelly Rowland 90s military cargo pants; Jennifer Aniston & Brad Pitt casual cargo pants in 1998; Pink wearing multi pockets cargo pants at the ’90s VMAs award.

In the 90s, cargo pants and military-style khaki pants became a key part of mainstream fashion, thanks to hip-hop artists like Notorious B.I.G., Busta Rhymes, and movie stars like Tom Cruise and Brad Pitt.

90s cargo pants had a multi-pocket construct and were ideal for carrying a large number of accessories teens used to have in those days, such as Gameboy consoles, pagers, cell phones, wallets, keys, and so on.


7/101
90s Tracksuits + Track Jackets

ADIDAS, FILA, UMBRO, TOMMY HILFIGER

90s Tracksuits fashion - nineties tracksuits - 1990 track suits - UK tracksuit style
Run-DMC Adidas tracksuit, Gary Lineker’s England’s Umbro tracksuit, The Cheetah Girls’ iconic 90s tracksuits. Fila & Adidas’ 90s sportswear collections.

The 90s tracksuits and jackets were bright, sporty, loud, and colorful, worn by everyone, from hip-hoppers to British footballers, and from basketballers to rockstars, movie celebrities, and even grandpas.

The trend of nineties tracksuits was so popular that the style permeated into the realm of high-end designer labels, topping the 90s fashion magazines and catwalks.


8/101

1990s Sheer Dresses

GUCCI, VERSACE, JEAN PAUL GAULTIER

Sheer Dress 90s fashion - nineties sheer dress styles - 1990 sheer dresses looks
Kate Moss’s 90s’ naked’ sheer dress; Jennifer Lopez’s sheer dress at CFDA Awards in 1998; Sarah Jessica Parker’s silky part-sheer dress at Tony Awards in 1995.

Babydoll shaped, with thin spaghetti straps, the sheer dress style became a global fashion trend after Kate Moss’s iconic appearance in 1993 – pictured above – a trend etched in the fashion movies and books forever.


9/101
Baggy Jeans

CARHARTT, WRANGLER, CROSS COLOURS

90s Baggy Jeans Fashion - nineties hip-hop jeans - 1990 hip-hop baggy jeans styles
Aaliyah 90s jeans; The Notorious B.I.G.; Will Smith; Kriss Kross; Xscape; Wu-Tang Clan.

There is no discussion about 90s fashion without talking about the hip-hop style baggy jeans, as the baggier they were, the higher the prizes and respect.

Launched by stars and hip-hoppers of those times, the trend was quickly picked up by teenagers and worn at school, discos, and even at home.

Another important aspect of the baggy jeans that made them fashionable in the 1990s was the brand name – had to be recognized, to be appreciated by your peers.


10/101
High-Waist Mom Jeans

LEVIS 501, GUESS, GITANO, JOOP

90s High-Waist jeans, 90's Mom Jeans - nineties jeans - 1990 jeans for women
Princess Diana wearing high-waist Levi’s jeans in 1992; Friends crew dresses up in the 90s Guess jeans; Tyra Banks & Drew Barrymore in Gitano’s 90s mom jeans.

1990s high-waist jeans became a fashionable wardrobe item, thanks to a smart campaign conducted by Levis – namely, the Spike Lee commercial.

Guess followed up the right way with high-waist jeans for women, and mum jeans became a 90s thing.

Three decades later, nineties mum jeans are still holding strong, as one of the most demanded casual denim streetwear styles in 2022.


11/101

1990s Slip Dresses

LA PERLA, EMANUEL UNGARO, ARMANI

90s Fashion Slip Dresses
Gwyneth Paltrow 90s slip dress; Courtney Love 90s slip dress; Kate Moss & Naomi Campbell in luxurious slip-style dresses.

The slip dress became popular towards the end of the nineties decade, initially as a garment part of the ‘underwear-as-outerwear’ so popular in the 90s fashion looks.

Made from layered chiffon, polyester satins, or charmeuse and trimmed with lace, 90s slip dresses exemplify the minimalist and relaxed vibe of those times.


12/101
Flannel Shirts

CARHART, LEVI’S, WOOLRICH

90s Fashion Flannel Shirts - nineties flannel shirts - 1990 flannel shirts
George Clooney, Jared Leto, & Angela Chase rocking iconic 1990s flannel shirts.

With the help of grunge rockers – who wore flannel shirts as part of their trademarked low-key looks – flannel shirts reached peak popularity in the mid-90s.

From here, 90s flannel shirts spread like wildfire amongst rock and country music fans to become a mainstream fashion style, eventually becoming a fashion staple for many generations to come.


13/101
90s Velvet Looks

GIORGIO ARMANI, YVES SAINT LAURENT, NEW LOOK

Velvets in 90s Fashion - 1990s fashion, nineties fashion, ninety decade fashion
In the nineties, velvet – as a material – was everywhere. See here Winona Ryder in Batsheva velvet dress; Gerry from Spice Girls in a YSL velvet coat, and Gwyneth Paltrow in an iconic red velvet suit by Tom Ford.

In the 90s, anything made from velvet was a must-wear, by the fashion icons of those times – the best example is Gwyneth Paltrow’s red velvet suit and red shoes, making her fade away while walking on the red carpet.

Some of the coolest velvet clothes of the 90s comprised a blend of classic style and cool-girl vibe, a combo that many contemporary designers try to replicate, as their own fresh 90s looks.

From all 1990s velvet looks, it is Batsheva’s victorian necklines and YSL structured cuts with a gathered waist that stand out, as the epitome of 90s fashion styles.


14/101
1990s Tees Under Blazers

NO FEAR, FRUIT OF THE LOOM, MOSCHINO

Tees Under Blazers 90s Fashion - 1990s tees under blazers, nineties tees under jackets, ninety decade fashion
Julia Roberts; Kirk Cameron; Johnny Depp & Winona Ryder; Matthew Perry; Cindy Crawford black t-shirt under a leather blazer.

Tees under blazers became a thing in the early 90s, thanks to movie stars promoting the look as a quick casual style to be worn at the office, going out, and even on a relaxed dinner date.

By the mid-90s, labels like Moschino, Versace, and Calvin Klein started to create high-end tees and blazers combos in various colors and styles.

However, the ’90s tees under blazers’ look were cemented by affordable streetwear labels like Fruit of the Loom and No Fear, with affordable tees that worked with blazers, suit jackets, and jeans.


15/101
Mood Rings

BEWILD, LAGUNA

90s Mood Rings - 1990s mood rings, nineties mood rings, ninety decade fashion
In the 90s NYC, almost every person had a color-changing mood ring on their fingers.

Color-changing jewelry or mood rings first became popular in New York City in the 70s.

The 70s fashion was the flower-power times when people began to explore ways of showing their feelings.

However, it was the 90s when the mood rings gain peak popularity, as people wanted to show their peers how they feel, without words.

The classic 90s mood ring contained a temperature-sensitive liquid crystal encased in quartz that changed color according to one’s skin temperature – supposedly triggered by blood flow and emotions.


16/101
90s Skate Tees

NO FEAR, ALIEN WORKSHOP, TOY MACHINE, TRASHER, SPITFIRE

90s Fashion Skate Tees - 1990s skate t-shirts, nineties skate fashion styles, ninety decade fashion
From 90s Clueless TV shows to No Fear, Alien Workshop, Hook-Ups, Toy Machine, Thrasher, and Spitfire Campaigns.

In the 90s, the global street skateboarding culture leads to an explosion of ‘mall rats,’ e.g. teenagers rocking hand-made graphic tees with skate logos and similar slogans.

The trend was quickly commercialized by brands like Alien Workshop, Hook-Ups, Toy Machine, Thrasher, No-Fear, and Spitfire, and the rest is skatewear history books.


17/101
90s Rollers Styles

ROLLERBLADE, POLLY POCKET, ROOKIE

Rollerblades 90 Fashion
From Rollerblade Racer’s inlines – hailed as the OG blade of the 90’s – to the disco four-wheel roller skates by Polly Pocket and Rookie, the 90s rollers had their own fashion styles.

In the 90s, skateboarding was slowly taken over by the youth culture and used ways to compete or protest.

In response, inline skating – initially seen as a close competitor but later seen as a form of alternative fitness and dance, gained adoption by the mature market.

The fitness and disco dancing aspect sought by rollers resulted in a different fashion vibe, similar to the 80s fashion fitness days with leg warmers, bike shorts, and neon tights.


18/101
90s Side-Stripe Jeans and Pants

PARASUCO, RICHMOND, GLORY, NIKE, ADIDAS

Side Stripe Pants & Jeans 90s fashion - 1990s stripe jeans, nineties side stripe jeans, 90 fashion decade
Glory Body, Parasuco, and Richmond jeans with side strips – mid-second layer Adidas pants with side strips and metallic staples.

In the 90s, pants and jeans with two stripes from waist to ankle were designed to show you had the cash flow of the rappers who rocked them at the time.

This trend spilled over into the tracksuit pants of those times.


19/101
One Leg Rolled-Up Pants

THE ‘GHETTO LEG’ STYLE

One Leg Rolled Up 90s Pants - 1990s one leg pants, nineties one leg pants, 90 fashion decade
LL Cool J’s famous ghetto-leg fashion style in the 90s; Eminem’s one-leg rolled-up pant look at a 90s music event.

The “ghetto leg” style consisted of rolling up a pant’s leg to prevent it from getting stuck in the bike’s chain during life-threatening ‘ghetto activities.’

This was a functional approach that later translated into hip-hop music and beyond as a means of saying: “don’t mess with me.”


20/101
1990s Bleached Hairstyle

‘SUICIDE BLONDE’ HAIR COLOR

90s Bleached Hair Trend - 1990s bleached hairstyles, nineties bleached looks, 90 fashion decade
Popular’ bleached heads’ of the 90s: Justin Timberland, Drew Barrymore, Johnny Deep, Brad Pitt, Eminem, Gwen Stefany, and Geri Halliwell of Spice Girls.

INXS introduced the term “suicide blonde” as a way to describe a misunderstood, complex person that’s on the verge of collapsing.

Thanks to celebrities like Eminem, Drew Barrymore, and Gwen Stefany, the bleached blonde hairstyle became representative of the 90s fashion decade.


21/101
Pedal Pushers & Capri Pants in the 90s

90s CALF-LENGTH TROUSERS

Pedal Pushers & Capri Pants - 1990s pedal pushers, nineties capri pants, 90 fashion decade
The capri pants style was pulled by most young celebrities of the 90s, from 90s music stars such as Jennifer Lopez, Beyonce, and Geri Halliwell to actors like Jessica Biel.

The name ‘pedal pushers’ recalls pants worn by cyclists who avoid long pants that can catch in bicycle chains.

The style was the female reflection of the ‘Ghetto Leg’ style – part of the teenage clothing looks of the 90s

Not to confuse ‘Capri pants’ and ‘pedal pushers’ with shorts or cropped kick flares.

Pedal pushers follow the 50s and 60s calf-length trousers style.

Often cuffed and worn tight to the skin, the style is sometimes referred to as ‘clam diggers.’


22/101
Nineties Chain Wallets

DICKIES, HARLEY DAVIDSON, LEVIS

90s Chain Wallets fashion - 1990s chain wallet, nineties chain wallets style, 90 fashion decade
Popularized by Kurt Cobain from Nirvana, chain wallets reached popularity in the 90s fashion.

Wallet chains were used in the 50s by bikers performing exhibitions on motorcycles as a way to secure their wallets.

The trend resurfaced in the 90s as a trifold or bifold leather wallet anchored at the fold with a sturdy chain (single or double) that hangs out on the side of the leg.


23/101
Neon Windbreakers

OCEAN PACIFIC, REEBOK, NIKE

Neon Windbreakers 90s fashion - 1990s neon windbreaker, nineties windbreaker, 90 fashion decade
Neon Windbreakers appeared on 90s TV shows and become part of the school culture, worn by the coolest kids ‘on the block.’

The brighter, the better, the ‘Neon Windbreaker’ style was hot among kids and parents alike.

The Neon Windbreakers style emerged in the 80s and reached full maturity in the 90s, thanks to the TV shows and school culture worn by the coolest kids ‘on the block.’


24/101
90s Stripes Sweaters

GUESS, MOSCHINO, HUGO BOSS, ICEBERG

Striped Sweaters 90s fashion - 1990s sweater, nineties stripes sweater, 90 fashion decade
Kurt Cobain oversized striped sweater; Leonardo DiCaprio; 90s Friends TV show co-stars, Matt LeBlanc and Matthew Perry.

From Kurt Cobain to Freddie Krueger, stripes sweaters were a prevalent 90s fashion style, powered by an era of grunge fashion, Friends, and Nightmare on Elm Street.


25/101
1990s Bandanna Style

LEVIS, ELEPHANT, CAROLINA MFG

Bandannas 90s fashion trends - 1990s bandana, nineties bandana, 90 fashion decade
Christina Aguilera; Justin Timberland; Gwen Stefani; Tupac

Seen as a very trendy head accessory of the 90s, bandanas were tied around the head to showcase which rapper you were siding with.

Later on, wearing bandannas shifted from being a gang-related accessory to signaling sexual inclusivity – see the Handkerchief Code for more info.


26/101
Ripped Jeans

PEPE JEANS, LEVIS, CALVIN KLEIN

Ripped Jeans 90s fashion ideas and trends - 1990s ripped jeans, nineties ripped jeans, 90 fashion decade
Janet Jackson; Kurt Cobain; Cher; Courteney Cox

Seen as a political statement, ripped jeans were trendy in the 90s to showcase one’s anger towards society.

Kurt Cobain and Madonna are two of the many celebrities that popularised the trend, shifting it from a form of protest into a fashion trend that still reigns supreme.


27/101
Unbuttoned Shirts in the 1990s

CALVIN KLEIN, TOMMY HILFIGER, LEVIS, GUESS

Unbuttoned shirts 90's fashion trends - 1990s unbuttoned shirts, nineties unbuttoned shirt looks, 90 fashion decade
Kurt Cobain; Drew Barrymore; Brad Pitt; Joseph Gordon-Levitt

Unbuttoned shirts were the antidote to the 90s fashion styles pushing toward tailored men’s looks via high-end designer labels’ advertising.

Shirts and ties were seen as a trend for older people, where showing skin was all about subverting or breaking the idea of tailoring conformity.


28/101
Hypercolored Tees

GENERRA SPORTSWEAR

Hyper-colored Tees 90s fashion trend - 1990s hypercolored tees, nineties hypercolored tshirts, 90 fashion decade
Thermochromic Generra Hypercolor, Generra Hypergrafix, or Global Hypercolor.

Hypercolor was a line of clothing manufactured by Generra Sportswear and marketed as Generra Hypercolor, Generra Hypergrafix, or Global Hypercolor.

The line comprised mainly T-shirts and shorts that changed color via a thermochromic pigment made by Matsui Shikiso Chemical of Japan, one color when cold and one when warm.


29/101
Nineties Man Tanks

MOSCHINO, VERSACE, CALVIN KLEIN, MUJI

Man Tanks 90s fashion trends - 1990s man tanks, nineties man tanks for women, 90 fashion decade
From 90s male actors like Bard Pitt and Johnny Depp to 90s female stars like Gwen Stefani, Gwyneth Paltrow, and Drew Barrymore.

Worn by action hero men of the 90s, man tanks become popular among women thanks to music and movie by female celebrities.

Supertight man tanks were all the rage on the bodies of stars like Jean-Claude Van Damme and Arnold Schwarzenegger.

Big, muscly bodies were the standard physiques of the 90s heroes, and no garment was more suitable for showing off their six-packs and overinflated pecs.


30/101
Discman Headphones

SONY

90s Sony Discman headphones - 1990s discman headphones, nineties headphones, 90 fashion decade
90s Sony Discman headphones Adverts

A status symbol of the 90s fashion trends, Discman was Sony’s brand name for portable CD players.

With the 1st Discman device launched by Sony in 1984 as D-50 or D-5, Discman was the perfect example of the love-hate relationship every music lover had in the 90s.

While the tracks would always skip, the looks you got from having a $100+ player on your belt were worth all the stress.


31/101
90s Piercings

FROM RAVE TO POP CULTURE

Body Piercings 90s fashion trends - 1990s piercing style, nineties piercing styles, 90 fashion decade
Christina Aguilera; the tattoo artist, Elayne Angel;  90s fetish magazines like Ritual; 90s alt-rock bands.

From rave outfits to pop and skater cultures, piercings were the must-haves of the 90s fashion trends.

The ’90s were the prime time for piercings; nose, lips, tongues, ears, belly buttons, nipples, piercings were conquering places suitable enough to poke a needle through.


32/101
Lunchbox Bags

RAVE SMILEY FACE, TOM CORBETT, PLANET OF THE APES

90s Lunch box bags - 1990s lunchbox, nineties lunch boxes, 90 fashion decade
Marilyn Manson holding “PLANET OF THE APES’ 90s Lunchbox bag.

Popularized by grunge, rave, metal, and hardcore alternative celebrities like Marilyn Manson and Gwar, the lunchbox was a top handle bag ideal for stowing essentials and signaling your tribe affiliation.


33/101

Tops & Tees with Stripes

POLO RALPH, TOMMY HILFIGER, MOSCHINO

Striped Tops & Tees 90s fashion trends - 1990s tops with stripes, nineties tees with stripes, 90 fashion decade
Julia Roberts; Tupac; Kate Moss; Gwen Stefani

Striped tops were made by every 90s fashion brand from Tommy Hilfiger, Eddie Bauer, and Polo.

Ill-fitting horizontal or vertical block stripe tops were the rage of 90s fashion trends, rocked by celebs everywhere, from holidays to the red carpets.


34/101
White Pump Sneakers

REEBOK, NIKE

Reebok Pump Sneakers 90s fashion trends - 1990s white pumps, nineties white pump sneakers, 90 fashion decade
Lady Diana wearing an oversized ‘Harvard’ top and a pair of Reebok The Pump. Reebok 90s ‘The Pump’ and Nike 90s ‘Zero Gravity’ pumps.

Basketball pump sneakers hit the 90s fashion scene on the feet of royals and athletes like Lady D., Dominique Wilkins, and Michael Chang.

Made by Nike and Reebok, ‘Pump sneakers’ were mesmerizing and versatile, pointing to streetwear clothing styles we only now begin to understand.


35/101
Nineties Turtlenecks

POLO RALPH, TOMMY HILFIGER, TRIPLE FIVE SOUL

Turtlenecks 90s fashion - 1990s turtlenecks, nineties turtlenecks for men, 90 fashion decade
Julia Roberts, Cameron Diaz; Dwayne Johnson ‘The Rock’, George Clooney; Matt LeBlanc in the Friends TV show.

Turtlenecks were a staple of the 90s fashion styles.

Suitable for the wintertime, 90s turtlenecks came in two varieties: extra-thick for sensitive souls, and close-cut, ribbed for the badass ones.


36/101
Rayon Shirts

VERSACE, GAP, FIORUCCI

Rayon Shirts 90s Fashion - 1990s rayon shirts, nineties rayon shirt style, 90 fashion decade
Cuba Gooding Jr. as Tre Styles in Boyz N The Hood; Will Smith ‘the Fresh Prince’; Nicholas Cage; Bell Biv Devoe.

A byproduct of 19th-century bomb-making, rayon shirts were one of the most fly things of the 90s trends.

The soft, light and spongy materials made it very popular in hot countries.

Initially adopted by South American drug dealers, the rayon shirts style made it into Holywood and the LA casual-wealthy pop culture.


37/101
Color Blocks (With A Message)

CROSS COLORS

Clothing Without Prejudice 90s fashion - 1990s color blocks, nineties color blocks style, 90 fashion decade
Kriss Kross; Jamie Foxx

Carl Jones and T.J. Walker set to create the “Clothing Without Prejudice” label to boost social awareness of AIDS and racial discrimination.

Infused with African motifs and colors, the American label has become a beacon of inspiration for good, sported by celebs like Arsenio Hall, Kriss Kross, and Jamie Foxx.


38/101
Rice Necklaces

NOMINATION, MICHAEL KORS, VIVIENNE WESTWOOD

Rice Necklaces 90s fashion trend - 1990s rice necklace, nineties rice necklace, 90 fashion decade
Rice necklaces in the 90s fashion – statement of love.

The vials are made of glass comprising a grain of rice as glass makes the rice look bigger, and the writing can be read more easily.

Most inscriptions contain a name, date, a rose, or a short text like “I love you.”

Rice writing originated in ancient Anatolia, Turkey, and India.

Many rituals and rites use rice as a medium with the idea that those who receive them would become luckier and wealthier.

In the 90s fashion, rice necklaces with your lover’s name were the ideal accessory to make a cult-ish, religious almost, statement of love.


39/101
Clipped Pagers

MOTOROLA, NEC, PANASONIC, PHILIPS

Clipped Pagers 90s fashion - 1990s pager, nineties pagers, 90 fashion decade
Clipped Pagers from 90s TV shows to 90s hip hop; Ice-T; Tupac: “Call me, 123 456.”

There were not many smartphones in the 90s, but pagers were the norm.

Pagers could receive messages, were lightweight, had long battery life, and were very cheap.

There was no transmitter inside the pager, and there was no physical possibility to send any response.


40/101
Pinned & Tagged Backpacks

ELLESSE, HEAD, NIKE, ADIDAS

Pinned Backpacks 90s fashion - 1990s tagged backpack, nineties backpack with tags and pins, 90 fashion decade
Pinned Backpacks – Symbols of power and love in 90s fashion.

Emerged as a way to rep your crew or fav bands, the trend continues to the current times as laptop decals and smartphone covers.

Inspired by the backpack carried by the American soldiers in the Vietnam war, the 90s backpack tags were initially symbols of power and love that quickly transitioned into ways of showcasing one’s musical affiliations and taste.


41/101
Curtain & Middle-Parted Hairstyles

90s HOLLYWOOD HAIRCUTS

Curtain and Middle Parted Hairstyles - 1990s hairstyle, nineties haircuts, 90 fashion decade
Nick Carter from Backstreet Boys; Britney Spears; Johnny Deep; Leonardo DiCaprio; Keanu Reeves; Jared Leto.

The curtain haircut is characterized by a long fringe parted in the middle or side.

The hairstyle was introduced by ’90s grunge bands such as Nirvana and popularised by Hollywood heartthrobs like Brad Pitt and Leonardo Dicaprio.


42/101
1990s Earrings Styles – Large Hoops

BVLGARI, CARTIER, CHOPARD

Hoop Earrings 90s fashion - 1990s hoop earrings, nineties earrings hoops, 90 fashion decade
Jennifer Lopez; Brian Austin Green from the O.G. 90210; Luke Perry; Megan Fox.

Emerging from Africa (notably Egypt and Sudan), hoop earrings symbolize cultural identity, rank, and protection.

The style made its way to Rome via pirates, and in the 90s fashion times, hoop earrings returned as a symbol of style and rebellion over the status quo.


43/101
90s Flat Top Haircut

HAIRCUTS AS A FASHION TREND

Flat Tops 90s fashion trends - 1990s flattop haircut, nineties flat top hairstyle, 90 fashion decade
Big Daddy Kane; Will Smith; Charles Oakley; Kid ‘n Play

A “flattop” is a short haircut where the hair on the top of the head is usually standing upright and cut to form a flat-appearing deck.

The flattop was popular in the 1950s but faded in popularity with the emergence of longer hairstyles in the late 70s, resurfacing in the early 1990s thanks to popular TV shows, music, and basketball celebrities.


44/101
Bike Caps

COLNAGO, BILLABONG, BROOKLYN

Bike Caps 90s fashion - 1990s bike caps, nineties cyclist caps, 90 fashion decade
Will Smith; Spike Lee; Roger De Vlaeminck; Sidney Deane

A casquette (from French’ cap’) is a peaked cotton cap traditionally worn by road cyclists.

However, Colnago and Brooklyn’s pieces were tweaked by the 90s hip-hop celebrities who flipped up the brim to create a unique look that took over the pop culture of those times.


45/101
Coogi Style Knitwear

VERSACE, MOSCHINO, JENNY KEE, COOGIE

Coogi 90s fashion style - 1990s knitwear, nineties knitwear style coogi, 90 fashion decade
The Notorious B.I.G. – sporting Coogi, an Aussie brand known for unique, vibrant knits, Bill Cosby in Donatella Versace; Snoop Dogg in Moschino.

In the 90s, rappers started endorsing designers in their songs, and fans followed the brands.

Notorious B.I.G. began peppering brands like Coogi in his lyrics – see “One More Chance – Stay with Me (Remix)” launched in the summer of 1995.


46/101
Nineties Spiky Haircuts

FROM PUNK TO POP CULTURE

Spiked hair 90s hairstyle - 1990s spike haircuts, nineties haircut, 90 fashion decade
Shane West; Lance Bass; Mark McGrath; Justin Berfield

In times of rising hard-rock bands, post-cold war fashion styles, and rebellious punk hairstyles, all blending and forming the 90s pop culture, the spiky haircut was a ‘must-have.’

By the end of the 90s decade, spiky haircuts began to morph with bleached hair and piercings, into a unique and characteristic style of the nineties decade.


47/101
Wallabees Shoes

CLARKS

Wallabees 90s fashion - 1990s wallabee shoes, nineties shoes wallabees, 90 fashion decade
The Notorious B.I.G.; Ghostface Killah from Wu-Tang Clan; Tyler, the Creator.

The crepe-soled shoes were equally cool in urban and prep circles, the hallmark of a good ’90s fashion trend.

Thanks to Wu associations, Clark’s Wallabees enjoyed renewed popularity during the 1990s.

Wu-Tang rapper Ghostface was the undisputed champion of Clark’s Wallabees, explaining the current collab between the two brands to release the classic Wallabee in three exclusive colorways.


48/101
Slap Bracelets

FRUIT OF THE LOOM, OM CLOTHING, GILDAN

Slap Bracelets 90s trends - 1990s slap bracelets, nineties slap bracelets, 90 fashion decade
Slap Wrap (slap bracelets or snap bracelets) in the 1990s.

Wrist slapping bracelets were fun in the 90s, coming in all the craziest prints.

Slap bracelets (or snap bracelets) were invented by Wisconsin teacher Stuart Anders in 1983, sold originally under the brand name “Slap Wrap.”

Made from a flexible stainless steel spring band covered with printed silicone or plastic, these bracelets were an affordable means to showcase one’s tastes in movies, music, and so on.


49/101
Backward Caps

NEW ERA, STETSON, FUBU

Backward Caps 90s fashion - 1990s basketball caps, nineties caps, 90 fashion decade
Tupac; Brad Pitt; Matthew Perry and Jennifer Aniston from Friends; Woody Harrelson in White Men Can’t Jump (1992).

The trend to wear hats backward started with Ken Griffey Jr., a famous baseball player in the 1990s.

Backward hats were quickly adopted by Dr. Dre, Will Smith, Tupac Shakur, The Notorious B.I.G., NAS, and even Janet Jackson.

The backward hats trend spread like fire throughout the 90s hip-hop community and beyond, as a trend worth the 90s fashion history books.


50/101
The Starter Jacket

STARTER

Starter Jacket 90s fashion - 1990s Starter jacket, nineties Starter jacket styles, 90 fashion decade
From Detroit Lions, Eagles, and Giants to Eddie Murphy’s iconic NY starter jacket.

Starter Jackets were the apex of 90s clothing styles, from athletes to movie stars.

Created by a Starter, a premium athletic brand established in 1971, this jacket style pioneered the fusion of sports clothing with popular culture by forging partnerships.

The jacket was designed to represent your favorite team with the brightest and shiniest colors.


51/101
90s Basketball Kicks

AIR JORDAN, CONVERSE, REEBOK, BRITISH KNIGHTS

Basketball Kicks & Sneakers 90s fashion - 1990s basketballs sneakers, nineties basketball kicks, 90 fashion decade
Michael Jordan and Spike Lee wearing Air Jordan in the 90s; Larry Johnson on Converse adverts in 1992; MC Hammer for British Knights 90s high-top kicks.

From Air Jordan to Rebook and BK, basketball sneakers are one of the most representative moments of the 90s fashion trends.

With the understanding that Michael Jordan won SIX championships in the ’90s, everyone felt that wearing a pair of Air Jordans bestowed them with magic powers.

Each pair of Jordans kicks released during this decade was an absolute banger, and every pop culture icon of the ’90s rocked a pair of basketball kicks.


52/101
1990s Preppy Cardigans

OLD NAVY, MICHAEL KORS, MARNI

Cardigans in 90s fashion - 1990s cardigan, nineties cardigans, 90 fashion decade
Cardigan 90’s fashion style appeared everywhere, from TV shows like Jawbreaker, Fresh Prince, & Friends, to the Cameron Diaz iconic 90s fashion moment on ‘There’s Something About Mary’

90s fashion cardigan style appeared everywhere, from TV shows like Jawbreaker, Fresh Prince, & Friends, to the Cameron Diaz iconic 90s fashion moment on ‘There’s Something About Mary.’

There was nothing more stylish than a cardigan to throw over your shoulders if your spaghetti straps or slip dress got a little chilly, and the updated cardi version looked equally chic worn as a top.


53/101
Knee Socks

THIGH-HIGH SOCKS

Knee Socks 90s fashion - 1990s socks, nineties socks, 90 fashion decade
From Clueless, Dazed & Confused to Rachel Green of Friends and Liv Tyler, knee socks were part of 90s girl’s fashion on TV screens.

The 90s school-girl knee socks look made famous by Cher Horowitz’s (Alicia Silverstone) appearance in the ‘Clueless’ TV show.

High-fashion brands like Prada quickly picked up the style, and the sheer socks with loafers style were born, a look that resurfaces time and time again.


54/101
Leather Chokers

H.SAMUEL, URBAN OUTFITTERS, HOT TOPIC

Leather Chokers 90s fashion - 1990s leather chocker, nineties chockers, 90 fashion decade
Drew Barrymore, Kate Moss, Reese Witherspoon, Jared Leto

Chunky leather and chain chokers were the ideal forms of punk expression during the 90s fashion styles.

There were also more sophisticated versions with crosses, skulls, flowers, and hearts.


55/101
Platform Sneakers

SKECHERS, NIKE

Leather Chokers 90 fashion - 1990s platform sneakers, nineties sneakers with platform, 90 fashion decade
Britney Spears; Spice Girls.

Platform sneakers were trendy in the 90s, with many brands (Skechers) making skate shoes, Air Max 95-like trainers, and the half-dressy, half-sneaker hybrids.

Some other popular platform shoes of the 90s were ‘Flatforms,’ ‘Lace-Up Platforms,’ ‘Sneaker Platforms, ‘ and ‘Foam Flip-Flop Platforms.’


56/101
Platform Slides

BIRKENSTOCK, H&M, STEVE MADDEN

Slide Platforms 90s fashion - 1990s platform slides, nineties platform slides, 90 fashion decade
Britney Spears; Jennifer Aniston; Spice Girls; Sarah Michelle Gellar.

With the platform shoe style taking over the 90s women’s footwear, platform variations emerged, from platform sneakers to more relaxed styles such as the Slide platform.

In the ’90s, you’d be hard-pressed to find anyone who didn’t own at least one style of platform slides, from Thong Sandal Platform to Strappy Platform Sandal and even Platform Flip Flop.


57/101
Claw Clips

BARRETTE HAIR CLIPS

Claw Clips 90s fashion - 1990s hair claw clip, nineties claw clips, 90 fashion decade
Kate Hudson; Julia Roberts; Liz Stauber; Diane Lane; Jennifer Aniston as Rachel Greene and Lisa Kudrow as Phoebe Buffay in Friends, the 90s most popular TV show.

Claw clips were, in the ’90s, the ultimate chic hair accessory, promoted by Jennifer Aniston’s character Rachel Greene in ‘Friends over and over again.’


58/101
Cat-Eye Sunglasses

LE SPECS, LINDA FARROW, SAINT LAURENT, GUCCI

Cat-Eye Sunglasses 90s fashion - 1990s sunglasses, nineties cat-eyed sunglasses, 90 fashion decade
Julia Roberts; Thelma & Louise; Whitney Houston.

Cat-eye sunglasses and oversized cat-eye style frames peaked in the ’90s as excellent accessories for girls who wanted to have fun.

Modern throw-back cat-eye frames are often associated with the celebrities and royals of those days.


59/101
Plaid Sets

TOMMY HILFIGER, RALPH LAUREN, CHANEL

Plaid Set 90s fashion - 1990s plaid set, nineties plaid sets, 90 fashion decade preppy plaids
Tamara Mello; Sister Sister; Rachel Greene; Naomi Campbell; Clueless TV Show; Mariah Carey.

Here’s another 90s fashion trend attributed to Cher Horowitz (Alicia Silverstone) and her iconic yellow plaid blazer and skirt set from the Clueless TV show.

The plaid set outfit sees a resurgence in 2022, worn as a plaid cardigan and tank combo by the dark and light academia aesthetics lovers.


60/101
Fanny Packs

FILA, CARHARTT, LONGCHAMP

Fanny Packs 90s fashion - 1990s fanny packs, nineties fanny packs, 90 fashion decade
Britney Spears; Jennifer Lopez; Jason Alexander as George Louis Costanza from the 90s American television sitcom, Seinfeld; Jason Bateman.

Fanny packs bore the brunt of many fashion jokes, but in the ’90s, they were revered as a brilliant way to carry all your stuff hands-free.

Nowadays, waist belt bags are back with a vengeance, spotted on everyone from fashion influencers to Kendall Jenner.


61/101
90s Digital Watches

CASIO, SEIKO

Digital Watches 90s fashion - 1990s digital watch, nineties watches, 90 fashion decade
Casio’s G-Shock & Seiko’s 90s adverts.

Digital watches were the 90s attempt at wearable tech and the smartwatches we have today.

Techy watches were all the rage in those days and CASIO’s watches – from classic to G-Shock line – catered to all, from office to techwear fashion lovers.


62/101
Extra Wide-Leg Pants

ECKO ULTD., LEVIS, DIESEL

Wide-Legged Pants 90s fashion - 1990s wide-leg pants, nineties wide-leg jeans, 90 fashion decade
Tyra Banks; ECKO 90s adverts.

As a successor of the booming 70s fashion trend sparked by Palazzo Pants, the wide-legged pant style caught attention thanks to denim houses reinventing the look.

Palazzo Pants also drew inspiration from the wide-legged cuffed pants worn by avant-garde fashionistas in the 30s and 40s, such as Katharine Hepburn, Greta Garbo, and Marlene Dietrich.


63/101
Hair Scrunchies

BURBERRY, TED BAKER, CHAMPION

Hair Scrunchies 90s fashion - 1990s hair scrunchies, nineties scrunchies for hair, 90 fashion decade
Neomi Campbell; Britney Spears; Demi Moore; Sarah Jessica Parker; Madonna; Paula Abdul.

Neomi Campbell, Britney Spears, Demi Moore, Sarah Jessica Parker, Madonna, Paula Abdul

When it comes to 90s fashion, hair scrunchies hold the synonym of getting ready for elementary school.

Wearing scrunchies in the 90s felt fresh and ready for a fitness session; nowadays, it feels romantic and luxurious.


64/101
Spaghetti-Strap Tops & Dresses

REISS, MISS ANTOINETTE, AMERICA TODAY

Spaghetti Straps 90s fashion - 1990s spaghetti straps, nineties spaghetti straps, 90 fashion decade
Gwyneth Paltrow; Halle Berry; Sarah Jessica Parker; Kate Moss; Jennifer Aniston.

Most 90s spaghetti-strap tops and dresses were worn to elegant soirees – see Gwyneth Paltrow’s 1999 Oscars outfit.

But, there was another more casual version of the dinner spaghetti straps, with branded prints and matched with denim, ideal for going out with friends.


65/101
Animal Print Styles

90s LEOPARD PRINTS

Animal Print fashion in 90s - 1990s animal print clothes, nineties animal printed coats, 90 fashion decade
Gwyneth Paltrow; Spice Girls; Naomi Campbell; Kylie Minogue; Shana Zadrick.

Started by catwalk models like Naomi Cambel and taken to stardom by celebs on MTV like Spice Girl’s Mel B, in the 90s, animal prints were everywhere.

You’d see them on midi lengths in snakeskin fabric and on full-body outfits printed in leopard patterns, animal print styles where definite signs of luxury taste.


66/101
Blush Pink Takeover

JUICY COUTURE, CHANEL, GUCCI

Blush Pink 90s fashion - 1990s blush pink clothes, nineties blush pink style trend, 90 fashion decade
From supermodels like Elle Macpherson & Naomi Campbell to super celebs like Britney Spears, Kirsten Dunst, Kate Moss, and iconic 90s movies like A Cinderella Story

In the 90s fashion world, the blush pink and red carpet combo has created some of the most iconic looks.

Soft-pink gowns and dresses were worn with cowboy boots and white heels, in perfect contrast to the red carpet.


67/101
Chainmail Styles

PACO RABANNE, VALENTINO, VERSACE

Chainmail 90s fashion trends - 1990s chainmail dress, nineties chainmail top, 90 fashion decade
Donatella Versace with Kate Moss and Naomi Campbell at ‘Diamonds Are Forever’ Millennium Celebration, Syon House, London, June 1999; Victoria Beckham; Jennifer Lopez on the red carpet; Paris Hilton with chainmail and a pink lunchbox bag; Elizabeth Hurley; Naomi Campbell on Versace Fall 1998 Runway.

The chainmail style fabric was brought back to life after Gianni Versace created a wearable dress that took the 90s fashion trends by storm.

Chainmail is a type of flexible armor made of metal rings linked together in a well-defined pattern to form a mesh, also used as a military robe between the 3rd century BC and the 16th century AD in Europe, Asia, and North Africa.


68/101
1990s Corsets

VIVIENNE WESTWOOD, JEAN-PAUL GAULTIER, AGENT PROVOCATEUR

90s fashion corsets - 1990s corsets, nineties corsets, 90 fashion decade
Maddona; Carla Bruni ’90s look at Vivienne Westwood runway 1996; Kate Moss at Versace Runway 1995; Helena Christensen at Versace Runway 1992.

Owning and wearing lots of corsets was a thing of the 90s fashion.

Available in various styles and constructs, such as corset bodice, ribbon corsets, pipesets, front laced corsets, waspies, and Guepiere corsets, the 90s corsets went great with fancy skirts.


69/101
90s Printed Leggings

NAUTICA, NIKE, REEBOK

Printed Leggings 90s fashion - 1990s printed leggings, nineties printed leggings, 90 fashion decade
Naomi Campbell, Kristy Swanson, Jean-Paul Gaultier Spring 1997 collection

The trend of printed leggings started in the 80s, with the help of Olivia Newton-John and her ‘Let’s get physical’ clip and workout outfits, and went well into late 90s fashion days.


70/101
Strappy Heels

CHRISTIAN LOUBOUTIN, JIMMY CHOO, GIVENCHY

Strappy Heels 90s fashion - 1990s strap heels, nineties strap high heels, 90 fashion decade
Ankle strap heels 90s appeared repeatedly in major 90s fashion scenes, from 90s music stars like Jennifer Lopez and Victoria Beckham, and 90s supermodels like Kate Moss and Cindy Crawford to 90s famous actors like Cameron Diaz, Selma Blair, Halle Berry, Sarah Jessica Parker, and Jada Pinkett Smith.

Once the go-to red-carpet shoe for 90s It-girls, from Jennifer Aniston to Kate Moss, the strappy heels are no longer reserved solely for evening engagements.

Strappy heels of the 90s fashion days were paired with dinner dresses or office trousers, nowadays with jeans and blazers.


71/101
Halter-Neck Tops

EMILIO PUCCI, ZIMMERMANN, JIL SANDER

Halter-Neck Tops 90s fashion - 1990s later necks, nineties halternecks, 90 fashion decade
Jennifer Lopez; Britney Spears; Victoria Beckham; Gwyneth Paltrow; Melanie C.

Introduced as a new sleeveless style, similar to tank tops but with straps tied behind the neck, halter necks became the official tops of the 90s trends, usually paired with boot-cut jeans.


72/101
Vests As Tops

PACO RABANNE, VALENTINO, BALMAIN

Vests As Tops 90s fashion - 1990s vest tops, nineties vesttops, 90 fashion decade
Julia Roberts; Cindy Crawford in a black velvet vest with a short leather skirt; Drew Barrymore’s 90s velvet vest outfit with short jeans and a fanny bag; Tori Spelling wearing a black leather vest as a top in the 90s.

Made from a wide range of materials – from leather to velour and silk, 90s vests were worn as independent pieces rather than as a suit combo and matched with skirts and jeans.


73/101
Nineties Oval Sunglasses

OAKLEY, RAYBAN

Oval Sunglasses 90s fashion - 1990s oval sunglasses, nineties oval glasses frames, 90 fashion decade
Brad Pitt & Gwyneth Paltrow; Britney Spears; Jennifer Aniston.

While fashionable women of the 90s rocked the cat-eye sunglasses style, men went for the oval glass frame – such as that worn by Kurt Cobain at the MTV Video Music Awards in 1993.

The shape was more suitable for the general grunge vibe, and we see the form returning to the latest sunglasses trends of 2022.


74/101
90s Tube Tops

TOMMY HILFIGER, LOEWE, WOLFORD

Tube Tops 90s fashion - 1990s nineties tube tops, nineties tube tops, 90 fashion decade
Jessica Biel; Britney Spears; Cameron Diaz; Eva Longoria; Aaliyah’s iconic Tommy Hilfiger 90s outfit; Sarah Jessica Parker.

Tobe tops were the ultimate fashion and comfort pieces in the 90s, seen as a must-have for any respectable wardrobe girl.

Usually accessorized with an oversize necklace, the strapless tops came in colors and materials.


75/101
1990s Beanies

POLO RALPH, MONCLER, STETSON, GUCCI

Beanies 90s fashion trends - 1990s beanies, nineties beanies, 90 fashion decade
Aaliyah; Naughty By Nature; Nia Long; Keri Russell; Bill Murray & Willem Dafoe.

While the name sounds strange, beanies are nothing but a knit cap of simple, tapering constructions.

Worn by the movie stars, athletes, and rappers of the 90s, beanies came in various styles, materials, and materials.


76/101
Branded Baseball Caps

NEW ERA, DICKIES, STUSSY

Caps in 90s fashion - 1990s baseball cap, nineties baseball caps, 90 fashion decade
90s baseball caps were popularized by 90s hip hops stars like Queen Latifah, Dr. Dre, Snoop Dogg, Eminem, and A Tribe Called Quest as well as 90s actors like Woody Harrelson and Jerry Seinfeld.

The baseball cap is so ubiquitous in American culture that it could be called America’s national hat.

Made up of a soft cap and stiff visor, it is typically adjustable at the back thanks to velcro, plastic, or elastic band.

But what made the baseball cap so famous was Jay-Z’s debut album, Reasonable Doubt, in 1996, where he appeared on the cover hidden under a fedora and scarf fit for a mafia don.


77/101
Oversized Bottoms & Tops

FUBU, KARL KANI, ROCAWEAR, WU-WEAR

90s Oversized & Baggy Fashion Style - 1990s baggy tops, nineties baggy bottoms, 90 fashion decade
Oversized & baggy outfits took over the 90s street fashion scenes, influenced by the 90s hip-hop subculture, from Eminem to Xscape.

The 90s fashion style also stands out thanks to a unique blend of street, skater, and hip-hop cultures, reflected in a wide array of oversized jackets, cargo shorts, hoodies, and T-shirts, in a style that carries to modern days as the streetwear trend.


78/101
Tie-Dye Outfits

VANS, FRUIT OF THE LOOM

Tie-Dye 90s fashion outfits - 1990s tie-dye clothes, nineties tie-dye jackets, 90 fashion decade
Kurt Cobain; Drew Berrymore; Destiny’s Child.

In the 90s, everyone had a tie-dye T-shirt, sweater, or jacket.

Tie-dyeing was simple, often done at home, and consisted of folding and twisting the fabric of a garment, binding it with strings or rubber bands, and immersing in various dyes to achieve unique patterns of colors.


79/101
90s Oversized Knits

JAROL, ICEBERG

Oversized Knits 90s fashion - 1990s knitwear, nineties oversized knitwear, 90 fashion decade
Drew Berrymore’s 90s oversized knits outfit; Jarol 90s adverts.

Coming in all colors, materials, and styles, 90s perfection knits had one thing in common: oversize.

Worn everywhere, from school to the gym and TV, the knits paired with skinny joggers were ‘the bomb’!


80/101
Cropped Tops

TOMMY HILFIGER, BILLABONG, JUICY COUTURE

90s cropped top fashion style - 1990s cropped tops, nineties cropped tops, 90 fashion decade
Cropped tops were popular in the 90s, sported by pop and TV stars such as Aaliyah, Britney Spears, Jennifer Lopez, Christina Aguilera, Julia Roberts, Jennifer Aniston, Alicia Silverstone, and Will Smith.

After Tommy Hilfiger launched an aggressive campaign promoting cropped tops, every stylish girl wanted to wear one and look like Aaliyah.

There were models even for guys who wanted to be like Grand Puba or Puff Daddy.


81/101
School Bags

JANSPORT, TUMI, DAKINE, NIKE

90s School Bags fashion - 1990s school bags, nineties school bags, 90 fashion decade
Colorblock backpacks (school bags) were super popular in the 90s.

The 90s were also the years when the trend of branded school bags started to rise, with labels like JanSport holding the top spot.


82/101
Unisex Fragrances

CALVIN KLEIN, TOMMY HILFIGER

90s CK Unisex Fragrances - 1990s perfumes, nineties fragrances for him and her, 90 fashion decade
CK 90 unisex fragrances adverts featuring Kate Moss.

Androgynous chic was not just a look but a lifestyle.

The unisex fragrances CK1’s unisex fragrance made you think you, too, belonged in the androgynous Calvin Klein ad campaigns.


83/101
Cool Basics

GAP, ABERCROMBIE & FITCH, MARKS & SPENCER

90s Cool Basics - 1990s affordable basics, nineties basics, 90 fashion decade
90s American style shown by A&F and Gap 1990s adverts & posters.

The idea of ‘Cool Basisc’ originates in the 90s, after A&F and Gap launched lines of affordable pocket tees, anoraks, chinos; you name it, they had it, in every color and style you hoped for.


84/101
Jorts – Short Jeans

GUESS JEANS, VERSACE, MOSCHINO, CALVIN KLEIN

90s fashion short jeans - 1990s short jeans for women, nineties jorts, 90 fashion decade
Short jeans were most popular among 90s female celebrities; Britney Spears, Mariah Carey, Halle Berry; Pamela Anderson.

In the 90s, denim shorts (also called ‘jorts,’ a ‘portmanteau of jeans,’ ‘shorts,’ or ‘short jeans’ were worn by both genders.

The most popular style of the 90s fashion was above-knee, with the ends rolled up twice or styled with a high-rise straight fit and long fray hem.


85/101
90s Preppy Look

NAUTICA, BENNETON, POLO, EDDIE BAUER

90s Preppy Fashion Style - 1990s preppy clothes, nineties preppy apparel, 90 fashion decade
From Princess Diana’s iconic peppy outfit to 90s sailor fashion and United Colors Of Beneton’s inclusive styles, the 90s had a unique take on the Preppy style.

The uniforms of old private Northeastern colleges and preparatory schools reached peak popularity in the 90s fashion stage, commercially driven by the advent of Polo and Hilfigers’ stylish looks.

With prep jackets, shirts, shorts in bright colors, and equestrian aesthetics, the style was embraced by urban culture and put the brand in the same lane as Polo and Tommy Hilfiger.


86/101
Nineties Hip-hop Boots

TIMBERLAND, LUGZ, KARL KANI

90s Hip-hop Boots - 1990s hiphop boots, nineties hiphop boots, 90 fashion decade
From The Notorious B.I.G.’s famous Timberland boots to Tupac’s Karikani boots, big leather boots were part of the 90s hip-hop culture.

Hip-hop boots matched with sagged, baggy jeans and chains – Notorious BIG and Tupac.

There was nothing fresher than sporting a fresh pair of 6-inch Timberlands or Lugs, and you were a pro if you cleaned them with your pencil eraser.

While Timberland was already popular in the 90s, it was Lugz that made the connection to the hip-hop world.


87/101
Skateboard Sneakers

DC, CSC, AIRWALK, MUSKA

Skate Sneakers 90s fashion - 1990s skateboarder sneakers, nineties skateboard shoes, 90 fashion decade
Skate sneakers adverts by DC Shoes, Vans, DVS, and more.

There was a silent battle in the 90s grade schools between Airwalks and Vans’ skate sneakers.

Skaters were fiercely loyal to their brands, as the ultimate supremacy of skate shoes was at stake, a war eventually won by Vans.


88/101
Wild Pants

SKIDS, ZUBAZ

Wild Pants 90s fashion - 1990s wild pants, nineties wild trousers, 90 fashion decade
Wild pants were made popular in the 1990s by famous basketball players like Bill Cartwright and hip-hop stars like MC Hammer.

Nowadays known as sweatpants, Wild Pants were introduced to the 90s fashion scene by rappers like Hammer and Vanilla Ice.

Made of soft, breathable fabrics suitable for dancing, these loose-fitting pants came in various colors and prints and had a drawstring closure and taper at the leg.


89/101
90s Leather Jackets

PELLE PELLE, AVIREX, 8-BALL

90s Leather Jackets Fashion - 1990s leather jacket, nineties leather jacket, 90 fashion decade
The leather jacket was a 90s fashion statement spotted on most 90s celebrities such as Nicholas Cage, Drew Berrymore, Reese Witherspoon, Johnny Depp, and Siddiq Saunderson.

The strong influence of the first generation of supermodels turned the classic leather jacket into a fashion trend in the 90s.

From mid-length to waist-cropped jackets in snakeskin prints and preppy tag-on, leather jackets became the uniform of the ’90s style icons such as Gwyneth Paltrow, Jennifer Aniston, and Cindy Crawford.


90/101
Lit-Up Sneakers

L.A. LITES

90s L.A. Lites sneakers - 1990s smart sneakers, nineties lit-up sneakers, 90 fashion decade
L.A. Lites 90 basketball adverts.

Short-lived but making 90s fashion history, the Lit Up Sneakers were a unique pair of high-tech smart kicks with lights in the heel.

Lites were awesome for stunting around with your friends in middle school but horrible when trying to escape the cops at night.


Conclusion

This compilation of 90s fashion moments is a gold mine for the 1990s nostalgic ones and for those seeking some 90s outfit inspo.

From the rare-fashion moments of the 1990s to the most-wanted looks of the nineties decade – that endures today – and from cropped cardigans and kitten heels to slip dresses, these are the best of the best.

The nineties fashion shaped the way we understand and wear fashion, from backward baseball caps to bucket hats, and knee socks, fanny packs, spaghetti straps, to celebrity footwear collabs, so relevant right now.

These iconic 90s fashion looks continue to resurface decades later, inspiring fashion designers, style celebrities, and customers alike.

Weekly Newsletter

Keep up with the latest in fashion, beauty and style!

You have Successfully Subscribed!

Now it’s your turn…

Which one of these 90s fashion looks is your favorite and why?

Are there any other ICONIC 90s fashion ideas you know and want to add to this list?

Comments below, please!

https://thevou.com/fashion/90s-fashion/